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Packaging is one of the main factors that influence brand reputation. Packaging Matters for Your Brand. Small businesses with tight budgets may be tempted to cut corners in this area when they first start out. However, disregarding the value of packaging can be a mistake that harms your brand, the quality of your products, and your bottom line.
With the rise of social media and ecommerce, product packaging has taken on a new look. Some brands expect the product packaging to be as relevant as the items it contains.
Are you interested to know why packaging is important? This blog post discusses the topic and explains how your company can create eye-catching and functional packaging design that will help it stand out in a crowded market. Here are the main three reasons.
1. Packaging aids in brand identification
The first impressions clients receive of your brand are greatly influenced by the packaging you use. One recent study indicated that first impressions are influenced by design in 94% of instances. Another study discovered that just the packaging contributes for one-third of consumer decision-making.
Perhaps your company’s unique package design will come to define your brand. Alternatively, you may decide to start with attractive, transparent packaging that emphasizes the freshness and quality of your products. In any case, your packaging has a significant impact on how your customers interact with your brand. It can help you distinguish your brand from others by using color, shape, design, and style. It can be an effective marketing tool for informing people about your product and brand. It can also help to increase brand recognition. Good consumer experiences with your brand can be made memorable with the right packaging.
2. Effective packaging helps to protect the customer experience.
On a more technical level, effective packaging safeguards the product inside. When it comes to providing the best protection at the lowest cost and in the smallest form factor, not all packaging options are created equal. When you work with an experienced, knowledgeable packaging supplier who has packaging engineering experts on staff, the benefits can include packaging that reduces breakage while also creating a more positive customer experience and improving your bottom line.
Effective packaging design can also help your bottom line by saving money in areas other than reduced breakage. Innovative protective materials and strategic palletization can also help you cut overall costs by lowering material and shipping costs.
Product packaging that reflects a strong brand image and depicts precisely what a brand should convey and how it should be perceived. Every brand works hard to create a strong consumer experience in every detail. Product packaging is like a book cover, logo, advertisement, website, and the product itself.